Become a Reseller

We’ve been working with silver and gold for over two decades.

Since 2017 we have expanded our business by adding a new brand of exclusively designed bracelets, alongside our traditional and renowned Florentine products, available worldwide through our online store.

Thanks to an extremely positive response from customers, we have decided to make Sec of Florence bracelets available offline worldwide in selected stores.

#FromFlorenceWithAmore

In the design of our bracelets, we focus on quality, emphasizing the Made in Italy or, more precisely, the craftsmanship of Made in Florence.
It’s no coincidence that our motto is #FromFlorenceWithAmore: we put all our passion in the selection of the best raw materials for our products in our hometown, Florence.

It’s no coincidence, moreover, that the most important symbol of our collection is the Fleur the Lis, the symbol of Florence: this means that you can always take with you the magic of this unique city, wherever you go. Other symbols have followed this, linked to a particular mood or feeling: the heart and the symbol of infinity, the sea knot and the anchor, the Hand of Fatima to name but a few. All bracelets are fully customizable: you can choose the silver, black silver, gold or rose gold finish, as well as the colour of the leather or marine rope bracelet. All products are 100% handmade in Italy with Italian raw materials.